To ensure the vast player base is always engaged with the content they see in a game as large Madden, design decisions have to be driven by solid data.
I lead the data driven design charge in one of our new features, Next Gen Stats replays, to ensure that players are always getting the replays they want without taking away too much from the gameplay. We want to celebrate the player’s success without frustrating them with the need to skip through unwanted replays.
My role in this was pushing for telemetry to be implemented to capture when players skip replays, which replays they are skipping, when are they skipping them, etc… All with the goal towards designing a more intuitive and enjoyable experience for our players.
